Revenue Growth Management
DemandLabs tests price and promotion plans against real demand response and checks each play against what your network can supply.
Revenue Growth Management Capabilities
Price Ladders Tested Before Launch
Test price and pack changes against demand response and the capacity to supply them.
See a price test in the tourElasticity by Channel and Pack
Own-price and cross-price elasticity are estimated for each channel and pack from your own sales.
Request a demoPromotion Returns Measured
Uplift is separated from cannibalization and pull-forward, so you see the incremental volume of each event.
Cost Changes Turned Into Price Actions
Tariff and freight moves become a landed cost and a recommended price for each account.
Live in Eight Weeks
DemandLabs backtests elasticity and promotion models on 24 months of your events before a price moves.
Weeks 0 to 2
Connect Your Data
Shipments and POS load with price and promotion history.
Weeks 3 to 6
Model and Backtest
Elasticity and promotion models train on your past events.
Weeks 7 to 8
First Live Cycle
Commercial and supply teams run one calendar.
Built for Your Industry
Revenue Growth Management FAQs
Which data does RGM need?
Two years of shipments and POS data. Price and promotion history and trade spend complete the set.
Does it account for cannibalization?
Uplift is split from cannibalization and pull-forward for each event.
Can we test a price change before launch?
Price ladders and pack changes run against modeled demand response and your supply capacity.
Does it handle tariff and cost changes?
Tariff and freight changes roll up to a landed cost and a recommended price action in minutes.
How long does implementation take?
Eight weeks to the first live cycle, with a value review with your CFO in week 10.
See What Your Last Promotion Returned
A 45-minute walkthrough on your own data.